Property intelligence for agents, investors & brokerages
Paste any US address, Zillow link or MLS URL. Realla delivers a client-ready report with a value range, comparable properties, market signals and AI insights — ready to send to your client today.
Get a value range, comparable properties, market signals and AI insights — in minutes.
The report
A real Realla report for 530 Wickliffe Dr, Pasadena, CA. At a $926K AVM the numbers don't work: DSCR 0.31x vs. the 1.20x lenders need, -$36,584 cash flow in year one. Realla's verdict is PASS / NEGOTIATE, with a target of $800K–$850K: the call your client needs before signing.
Method
Paste a street address, a Zillow link or an MLS URL. That's all Realla needs to start.
Comparable properties, local market signals, a value range with pricing confidence, investment scenarios, rental potential and risk.
Download a visual PDF report built for client conversations — listing appointments, buyer consults, investor reviews.
Who it's for
Desk A
Walk into every listing appointment with a professional pricing report. Back up your list price with comps and market data, and answer "what's it worth?" in minutes.
Desk B
Screen deals faster. Get a value range, upside and downside scenarios, rental potential and a risk read before you spend time on a property.
Desk C
Give every agent on your team the same professional report. Shared workspace, team dashboard and agency branding on reports — or full white label under your brokerage's brand.
What's in the report
Fragmented data from different tools, turned into one clear document your client can actually read.
Technology
Every figure in a Realla report is labeled with its source: RentCast, U.S. Census, FRED or Realla's own underwriting model.
Platform & AI
Data sources
Pricing
Try Realla free for 10 days. Add your team, order a full property review, or put Realla under your own brand.
AgentMost popular
$35/ month
Free 10-day trial. 5 client-ready investment reports per month from any US address.
Start free trialAgency
$199/ month
For teams of agents: shared workspace, team dashboard, agency branding on reports.
Talk to usProperty Review
$499per property
Full investment review plus a ready-to-post media package (visuals, short videos, investment story) for the agent's channels.
Order a reviewCustom
from$35K
For real estate agencies and brokerages, investment firms and funds, property developers. White-label reports under your brand, team seats, API/CRM integration, custom data sources, dedicated support.
Contact salesJust the property: a street address, a Zillow link or an MLS URL.
Minutes. You enter the property, Realla runs the analysis and your report is ready to download.
The Agent plan is $35/month after a free 10-day trial and includes 5 client-ready reports per month. Agency is $199/month for teams of agents, with a shared workspace, team dashboard and agency branding on reports. A Property Review is $499 per property and includes a full investment review plus a ready-to-post media package. White Label pricing is custom — contact sales.
Yes. The Agency plan adds agency branding on reports, and White Label delivers Realla reports fully under your brokerage's brand. Talk to us to set it up.
No. Realla provides AI-generated estimates and reports for informational purposes. They are not appraisals, guarantees or investment advice, and accuracy and completeness can't be guaranteed. See the AI & Data Disclaimer.
About Realla
Realla exists to help agents and investors close properties faster. It turns fragmented market data into pricing and investment decisions a client can understand.
Open a file
Run your first address today. Then $35/month on the Agent plan — 5 reports per month.
Teams & brokerages
Tell us about your team and volume. We'll set up the right package. Prefer email? ceo@realla.ai
